Tawasul
Description
Building and supporting bridges and channels of communication and understanding between generations in the Year of the Family.
This initiative focuses on key societal issues, aiming to understand the distinctive characteristics of each generation’s culture, their communication tools and information-seeking habits, their behavior towards modern technologies, and their approach to time management. It also explores the priority topics for each generation, all with the goal of strengthening relationships, fostering mutual trust and respect between generations, and contributing to a deeper sense of unity, harmony, and pride in national identity.
This project holds special significance in the Year of the Family, as its core objective is “A united family in a changing world.”
This objective will be achieved by emphasizing the shared goals across generations, highlighting the role each generation plays in serving themselves, their families, and their nation, and reinforcing the channels through which customs and traditions are passed down. The initiative also promotes joint efforts to strengthen the identity of the community and the nation, and encourages collaboration in addressing any challenges or threats to this identity—ultimately enhancing the resilience of society in the face of a rapidly changing world.